White Paper: Can Social Media Help You Sell?

With the assistance of The TAS Group, ESR surveyed nearly 400 users
of the following technologies to determine the effects that these new
technologies in helping them win B2B sales opportunities:

• Jigsaw
• LinkedIn
  
• Twitter
  
• Plaxo
  
• Facebook
  
• Hoovers or OneSource

Key Findings
The pace of technology development today is dizzying. It seems as
though a new sales-related technology appears daily. The question is,
do these new technologies produce additional sales or just consume
valuable selling time and distract sales leaders and their teams from
focusing on what can really improve performance?

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