White Paper: ROI on Sales Performance Automation

This White Paper concerns itself with Return on Investment ('ROI'), which www.wikipedia.org defines as 'the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.' ROI is usually expressed as a percentage, but can also be described in time, the period by which payback on the investment is achieved. In this White Paper we shall explore some of the key facets to assessing ROI on a Sales Performance Automation investment. We shall also offer two possible ways of arriving at an expected ROI figure, one simpler, one more involved, but both of which focus the reader on the key levers that affect sales performance.

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