Maximizing Renewal Revenue – Continuing to Deliver Value to Earn the Renewal
Speakers: Steve Maul and Nora Laughton
If your organization has been in the recurring revenue, maintenance, support, membership or subscription business for more than just a few years, it's likely that your existing customers will account for around half of your revenues—and the majority of your profit in 2012.
But what if your customers are planning to negotiate down, or cancel, their renewal commitments next year? What if your renewal teams lack the 'value prop' and selling skills to secure and grow your most important line of business. What if you don't have a plan for your renewal revenues in 2012? Even if you do have a plan, how much would an extra few percentage points on this high margin business do for your top and bottom line next year?
In this TAS Group webinar, Steve Maul, Vice President Customer Learning and Training Development and Nora Laughton, Manager of Customer Learning will show you how to develop a value strategy around your renewals business. Steve and Nora will explore how your renewal specialists can correctly position the value of existing customers' investment in your products and services and so maximize the renewals of recurring revenue, subscription, membership and maintenance fees.Who should attend: Customer Service and Sales Leaders looking to protect and grow renewal revenues.
Contact us to see about doing a specific webinar for your company or business unit.