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Speakers: Jeffrey Hayzlett and York Baur
As budget control and decision-making continue to move higher up the buyer organization in the new economy, it's even more critical to be able to successfully call on the CXO. But their time and attention span is even shorter than before, and if you don't approach them at the right time, with a value proposition that addresses their current priorities, you'll end up closing doors that you may never be able to open again. The stakes are higher than ever and you might only get one chance. You don't want any of your sales people to blow it.
Jeffrey Hayzlett, former Kodak CMO and best-selling author of The Mirror Test, has decades of experience selling to the C-Suite, as well as being sold to in his previous Fortune 100 experience. Jeff will offer a unique insight into how you can confidently connect with the people that matter:
Who should attend?:Sales Professionals, Leaders and Organizations looking to consistently sell to Senior Executives
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