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SEATTLE – June 21, 2010 – The TAS Group, the world leader in sales performance automation, today announced Dealmaker Coach Me, which provides intelligent automated deal coaching. Coach Me encapsulates 17 years accumulated coaching wisdom, the complete TAS Sales Methodology framework, and coaching solutions to thousands of different opportunities, imparting deal strategy and best practices to individual sales people at the click of a button – in the context of the specific deal. In today’s world of scarce time and sales management resources, Coach Me provides just-in-time coaching for every sales person on every deal, freeing up management to focus on the most important opportunities and accounts.
According to the Sales Executive Council, when coaching is added to sales training, sales productivity is improved by 88 percent, and as a result of coaching, Return on Investment in sales goes up 27 percent, according to Gallup.
Dealmaker Coach Me analyzes the information sales people have provided it through the regular use of the Dealmaker sales performance automation application, and provides suggestions on what sales should do next to progress their deal, potential pitfalls and risk areas, and opportunities to further strengthen their position – all designed to optimize the chances of winning. Its coaching expertise covers assessment of the deal, choice of competitive strategy, analysis of the politics in the deal, uncovering of the issues and solution with the customer, the decision criteria of the key players, and the actions needed to progress the deal. It also helps with best practices on the sales process that should be followed.
Dealmaker Coach Me comes with a set of default coaching rules ‘out of the box,’ based on the TAS sales methodology and process in use by more than 750,000 sales professionals worldwide. This allows customers to use it without any further configuration, and instantly benefit from decades of sales coaching experience. Moreover, Coach Me adapts and refines the coaching over time in each specific deal, taking the specifics of that particular opportunity and the sales person’s progress with it into consideration – just like a sales manager would
“Dealmaker Coach Me represents the fulfillment of the potential that we’ve always seen in sales performance automation – the ability to automate deal-specific coaching,” said York Baur, chief marketing officer for The TAS Group. “The key benefit here is to deliver coaching on all deals to all sales people all the time, and allow sales management to devote their energies to the deals and organizational issues that really matter.”
Dealmaker Coach Me also integrates with popular CRM systems, adding capabilities that are beyond what’s possible with CRM customization. Coach Me is available for CRM systems from salesforce.com, Oracle, Microsoft, and SAP. This enables the day-to-day reinforcement of methodology and process by helping sales people to win, and makes CRM use salesperson-centric, and solves the problem of low CRM adoption by sales.
“The TAS Group is a different sales performance improvement company,” said Al Case, Principal Analyst, ES Research Group, Inc. “With the solid foundation of a world-class selling methodology, The TAS Group has invested heavily during the past five years on the ongoing development of sales process automation software. That investment has paid off, keeping The TAS Group in the lead for sales organizations seeking to leverage technology to its fullest.”
Dealmaker Coach Me is available now from The TAS Group as part of the company’s Dealmaker 7.0 offering. For more information, visit www.thetasgroup.com and the Dealmaker Magic channel on YouTube (www.youtube.com/dealmakermagic).
About The TAS Group
The TAS Group (www.thetasgroup.com) provides sales performance automation to companies that want to achieve sustained, predictable and profitable revenue growth. It exists to guide and motivate global sales teams to win profitable business faster from target customers through a combination of methodology, process and technology. The TAS Group has helped over 750,000 sales professionals succeed and has global presence serving organizations in all major global economies with native language speaking, culturally attuned sales effectiveness experts, and solutions available in up to 14 languages. The TAS Group delivers proven sales methodology and process with its Dealmaker on-demand sales performance automation platform, which integrates with popular CRM products from salesforce.com, Oracle, and Microsoft. The TAS Group hosts and moderates the Sales 2.0 Network (S20N, www.sales20network.com), a global, virtual thought leadership forum to discuss issues relevant to sales professionals in a Web 2.0 world. The only sales effectiveness organization with continuous multi-million dollar investment in its own methodology and technology R&D center, The TAS Group is headquartered in Seattle, with international headquarters in Dublin, Ireland, and Reading, England.
Visit www.thetasgroup.com.
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All companies and products listed herein are trademarks or registered trademarks of their respective holders.
For further information, please contact:
Steve Stratz (for The TAS Group)
Illuminate Public Relations
206.300.9134
steve@illuminatepr.com
Minou Nguyen (for The TAS Group)
Illuminate Public Relations
206.779.4559
minou@illuminatepr.com
