Bottom Line: Sales Methodologies, CRM Most Effective; Hoovers/OneSource, LinkedIn Most Useful of Social Media Tools
According to a recent study by ES Research Group, Inc. (ESR), one of the nation’s leading research and advisory firms on sales effectiveness, social media tools such as Jigsaw, LinkedIn, Twitter, Plaxo, Facebook, Hoovers and OneSource may be useful for other purposes, but most of them aren’t helping sales teams close many B2B deals today. (more…)
