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January 17, 2012

Will Wiegler Appointed Chief Marketing Officer of The TAS Group

Proven Business Executive Brings Strategic Leadership and Hands-On Experience to Drive Next Phase of Company Growth

SEATTLE – January 17, 2012 The TAS Group (www.thetasgroup.com), the leader in sales performance automation, today announced the appointment of Will Wiegler as Chief Marketing Officer. In this role, Wiegler is responsible for global marketing for The TAS Group and its intelligent Dealmaker sales performance automation software.

“Will has a proven record in building and driving growth in global, complex businesses. He understands what it takes to provide cloud-based solutions that deliver sales effectiveness for B2B companies,” said Donal Daly, Chief Executive Officer at The TAS Group. “I’m thrilled he is joining our leadership team at The TAS Group.”

Before joining The TAS Group, Wiegler was Vice President of Marketing at BigMachines, one of the fastest-growing cloud software companies, where he led the company’s strategic marketing programs, branding, and lead generation activities resulting in rapid, profitable growth and expansion of its customer base across a diverse mix of vertical markets. Prior to joining BigMachines, Will directed marketing, technical publications, and software development teams at companies including Digital Equipment Corp, Spire Corporation and CUSeeMe Networks; directed usability research at User Interface Engineering; and developed go-to-market strategies and branding for technology start-ups including Konarka Technologies and AnVil Informatics. Will earned an MS degree from Syracuse University and State University of New York and a BS degree from Hobart College.

“I am delighted to join The TAS Group and to work closely with this talented team to drive the Company into the next phase of growth,” said Wiegler. “With the surge in cloud computing and the growing focus on maximizing sales performance, The TAS Group has an exceptional opportunity to deliver the benefits of its software-driven sales performance automation to businesses worldwide.”

About The TAS Group

The TAS Group® delivers unique business value through the integration of two disciplines: intelligent software applications and deep sales methodologies. According to the Aberdeen Group, customers of The TAS Group realize 21 percent greater quota attainment.

The Company’s Dealmaker® intelligent software is the engine that drives revenue growth for more than 850,000 sales professionals in more than 65 countries, from small private companies to market leaders including Xerox, International Turnkey Systems and Alcatel Lucent. With features including real-time automated deal coaching, sales process methodology, and smart reasoning, Dealmaker delivers predictable, repeatable sales results.  Dealmaker is easily integrated with business systems including Salesforce CRM, Microsoft Dynamics CRM, Oracle CRM On Demand, Siebel CRM and SAP CRM. The TAS Group is based in Seattle with offices in Atlanta, Dublin and Reading UK.

For additional information visit http://www.thetasgroup.com and read the Dealmaker365 blog at http://www.dealmaker365.com.

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For further information, please contact:
Suzanne Rabauer:  srabauer@thetasgroup.com
678.336.0420

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January 16, 2012

Touchstone CRM and The TAS Group Announce Partnership

SEATTLE – 16 January 2012: Touchstone Group’s Microsoft Dynamics CRM division, Touchstone CRM, has joined forces with ’The TAS Group’. The partnership significantly extends Touchstone’s solution and business intelligence offerings to include integrated sales effectiveness automation based on the award-winning Dealmaker® software from The TAS Group.

Touchstone’s B2B Sales Accelerator solution delivers Dealmaker intelligent software with integrated sales methodologies, all within Microsoft Dynamics CRM. Sales and business development teams can now take full advantage of a range of powerful, dynamic and flexible business intelligence including sales reporting, dashboard and data visualisation that can improve forecasts and insights into sales pipelines. TAS sales methodology, tightly integrated into Dealmaker software, has helped more than 650,000 sales professionals globally find and close deals using a rapid and agile sales process.

“I am delighted with the Partnership between Touchstone CRM and The TAS Group,” said John Paul, Business Solutions Manager at Touchstone CRM. “One of our key focus areas is helping B2B companies extend their capabilities around being more effective in Strategic Selling. This is greatly extended by the power of this partnership and the Dealmaker solution.”

Touchstone’s Sales Accelerator solution based on Dealmaker software from The TAS Group provides intelligent benefits for sales professionals, leaders and operations including:

  • Increased confidence for sales leaders through greater forecast accuracy and coaching
  • Deep integration to provide end-to-end analytics based on accurate, objective data in real time
  • Configurable scoring system, resulting in reduction in cost of sales
  • Automated forecast updates
  • Account management maps to uncover business problems and solutions
  • Effective use of social media to leverage community knowledge and identify problem areas, enabling proactive coaching

“Touchstone CRM are thought-leaders and innovators in adopting successful and fully integrated solutions across the UK. At Microsoft, we are confident that the partnership between Touchstone CRM and The TAS Group will enhance a great product and bring a unique solution offering to the UK market. We look forward to a long, successful relationship,” said Jeremy Haisman, UK Dynamics Partner Lead at Microsoft.

“Companies with challenging sales cycles and high value transactions can achieve greater success with their opportunity management, thanks to the integration of Dealmaker and Microsoft Dynamics, delivered by Touchstone,” said Donal Daly, CEO of The TAS Group.
“The partnership ensures that UK businesses can easily take advantage of the most advanced sales performance automation to sell smarter and analyse better.”

Touchstone CRM is part of Touchstone Group. Incorporated in 1982, the Group has more than 650 active customers and employs over 130 staff with market-leading experience in delivering successful projects. International recognitions include the Microsoft President’s Club 2011 and a Microsoft Partner Excellence Award in 2011.

About Dealmaker
Dealmaker® intelligent software helps you sell smarter and analyse better. Real-time automated deal coaching, sales process methodology, and smart reasoning deliver predictable, repeatable sales results. Dealmaker can be integrated with Salesforce CRM, Microsoft Dynamics CRM, Oracle CRM On Demand, Siebel CRM and SAP CRM, or with any third party software application through the Dealmaker application programming interface (API).

About The TAS Group
The TAS Group® delivers unique business value from the tight integration of two disciplines: intelligent software applications and deep sales methodologies. According to the Aberdeen Group, customers of The TAS Group realize 21% greater quota attainment. Dealmaker® intelligent software is the engine that drives revenue growth for more than 850,000 sales professionals in more than 65 countries, from small private companies to market leaders like Xerox, International Turnkey Systems and Alcatel Lucent.

For additional information visit http://www.theTASgroup.com and read the Dealmaker blog at http://www.dealmaker365.com.

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November 1, 2011

DealmakerIndex.com: Comparative Measure of Sales Effectiveness for Companies and Individuals

Complimentary Detailed Custom Sales Performance Success Roadmap for Individuals and Companies

SEATTLE – November 1, 2011The TAS Group—the world leader in intelligent sales performance automation, today announced the Dealmaker Index – the world’s first global measure of sales effectiveness for companies and individual sales professionals.

Based on an analysis of 92 sales performance factors, mapped against proven successful approaches, the Dealmaker Index measures the effectiveness of sales organizations and sales individuals across areas such as deal close rates, sales cycle management, value creation and sales opportunity development. It analyzes their activities, behaviors and attitudes and their strategic alignment with their companies and the resulting sales velocity they can achieve. It then produces a detailed custom sales performance success roadmap for both individuals and companies.

The Dealmaker Index is available to companies free of charge at http://www.dealmakerindex.com.

“At InsideView we’ve long held that view that you should apply automated intelligence to accelerate sales;” said Heidi Tucker, Vice President of Business Development and Alliances.  “The Dealmaker Index is a stellar example of this, and is an excellent way for sales professionals to understand how they can improve.”

Absolute Performance Scores and Peer Comparison: Every participant in the Dealmaker Index study receives a Dealmaker Index score for their company, and a Personal Dealmaker Index as well as a ranking relative to their peers.

Actionable Data: At www.DealmakerIndex.com, participants receive;

  • The Executive Summary Report identifies 5 key action areas for immediate improvement, as well as an overview of the company’s Dealmaker Index.
  • The Company Detailed Analysis and Recommendations Report, provides guidance to the company on Strategic Alignment, Sales Process Analysis, Sales Velocity, Sales Coaching, Social Media, Customer Retention, Competitive Differentiation, Sales Methodology, CRM and Revenue Performance Management. This comprehensive report, tailored for the individual company typical exceeds 3000 words of in-depth advice.
  • The Personal Dealmaker Index Report looks at the performance of the individual sales professional, analyzing his or her capability, how he or she approaches a sales engagement, his or her personal sales perspectives and the efficacy of his or her use of sales systems and infrastructure.

“It has always been difficult for sales organizations, sales leadership, sales professionals and company executives to understand whether their sales performance is really good or not,” said Donal Daly, CEO of The TAS Group. “They can only measure actual sales results, sales per head, revenue per customer or other such lagging indicators—and then if it’s not working— it’s too late.  With the Dealmaker Index, we are trying to help them get ahead of that.”

The Dealmaker Index has correlated activities, behaviors and attitudes to actual sales performance. It makes it possible to measure leading — not lagging — indicators, assess future performance and identify what weaknesses to fix before the damage happens.

“ES Research Group sees The TAS Group as the leader in the growing discipline we refer to as technology-enabled selling. As a sales process automation tool, Dealmaker is unmatched,” said Dave Stein, CEO of ES Research.  “The new Dealmaker Index enables every salesperson and company to determine where they stand in relation to other companies.  As a diagnostic tool it’s fast, it’s easy, and it will highlight critical strengths and weaknesses, giving users an objective perspective on their capabilities.”

“The Dealmaker Index represents yet another piece of breakthrough thinking from the TAS Group,” said Bob Apollo, CEO of Inflexion-Point Strategy Partners.  “It addresses a real and urgent need within the sales community: how can I learn from  the best practices of others and identify where my most effective opportunities for performance improvement lie at both an individual and an organizational level?”

Daly added, “We believe there is real value to be delivered to sales professionals around the world by enabling them to measure their sales effectiveness – in absolute terms for themselves and also relative to their peers – when benchmarked against the rest of the world. That’s why we are making this available at no cost. Dealmaker Index enables sales organizations and individual sales professionals to identify their strengths and weaknesses and develop an appropriate improvement plan.”

How the Dealmaker Index Works

The Dealmaker Index for an individual company is the measure of that company’s sales effectiveness, which translates to revenue generated for a fixed or variable cost. Whether a company is in growth mode, or in cost reduction mode, this fact always remains constant. The Dealmaker Index derives this measure using the Sales Velocity Equation™ which, for a particular company, business unit or sales individual, incorporates the number of deals or qualified sales opportunities that are being worked; the value of each sales opportunity; the percentage of those deals that are closed; and the length of the sales cycle. To get more details on the Dealmaker Index or to participate in the ongoing study and obtain results for themselves at no cost, interested parties should visit http://www.dealmakerindex.com where you can get your own Dealmaker Index for free.

About Dealmaker

Dealmaker intelligent software helps you sell smarter and manage better. Real-time automated deal coaching, sales process, deep methodology, and smart reasoning, deliver predictable improved sales results.  It can be delivered as a separate application or can be integrated with salesforce.com, Microsoft Dynamics CRM, Oracle CRM On Demand, Oracle’s Siebel CRM and SAP CRM, or with any third party software application through the Dealmaker API.

About The TAS Group

We help our customers to sell smarter and manage better.  According to the Aberdeen Group, customers of The TAS Group realize 21% greater quota attainment—we think that this is pretty good! Our unique value is the result of combining two disciplines; (1) intelligent software applications, and (2) deep sales methodologies. Innovation is at the core of our efforts and the Dealmaker® intelligent software application is the engine driving revenue growth for our customers. In concert with our customers, and augmented by the vision of our leadership, our Customer Success Charter ensures that we deliver superior and sustained customer value. We have helped more than 850,000 sales professionals in more than 65 countries; from small private companies to market leaders like Xerox, Kodak and Alcatel Lucent.

Delivering sustained customer value is our passion. Our approach is different—and not for everyone. We believe traditional approaches to sales training are fundamentally flawed and, on their own; do not deliver sustained customer value.

If you have a B2B sale – where the sales person really makes a significant difference – then we can help. If you want to positively impact your business and measure your progress and return on your investment, then we can help.  If you don’t inspect and measure what you do, we are not sure how you know if you’re doing the right things—so we are very focused on both improvement and measurement. So far, according to the independent research (21% greater quota attainment), our approach is working— and we would like the opportunity to make that happen for your company.

One last point to consider—We are the only company in our market with our own methodology and technology R&D center.  Our R&D center is in Dublin, Ireland where we invest millions of dollars annually in continuous customer-focused innovation (and a few radical ideas). The company’s HQ is in Seattle, and we have a large presence in Atlanta, as well as satellite offices around North America. Internationally, our major offices are in Reading, England and Dublin, Ireland, though we have a presence in most major economies around the world

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For further information, please contact:

Suzanne Rabauer:  srabauer@thetasgroup.com

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