Our Mission

Smart Sales Transformation that's Smart. Mobile. Easy.

We help progressive sales organizations (like Akamai Technologies, BT, HP, Morningstar, Johnson Controls, Harmonic and Virgin Media Business) maximize revenue in key accounts, increase their win rates and average deal size, uncover sales vulnerabilities and shorten sales cycle length.

 

The TAS Group delivers smart sales transformation in the cloud and on your mobile device. Our sales methodology and insight apps are smart, context-aware and knowledge-based making it easy for sellers, their managers and sales executives to accelerate revenue growth - predictably. 

The Dealmaker Smart Sales Performance application is 100% native on the Salesforce Platform. 

Meet Our Leadership Team

  • Donal Daly - CEO

    DONAL DALY

    Chief Executive Officer

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    DONAL DALY, CEO

     

    CEO, Founder, and Author of Amazon #1 Best-seller Account Planning in Salesforce, Donal Daly combines his expertise in enterprise software applications, artificial intelligence, and sales methodology, as he continues to transform how progressive organizations sell. The TAS Group is Donal's 5th global business enterprise. 

  • Jim Crisera - President

    JIM CRISERA

    President

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    JIM CRISERA, PRESIDENT

     

    Jim Crisera is a multi-faceted technology executive who brings an extensive background in finance, operations, business development, account management, marketing and search engine marketing to The TAS Group. If you get the chance, ask him about how to surface vulnerabilities in forecasting. 

  • Wendy Reed - EVP Solutions

    WENDY REED

    EVP Solutions

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    WENDY REED, EVP SOLUTIONS

     

    Author of Selling for the Long Run, Wendy Reed is the EVP of Solutions at The TAS Group and brings her entrepreneurial drive and experience to the design, deployment and implementation of sales effectiveness solutions. As the founder and former CEO of InfoMentis, Wendy was the catalyst for delivering programs that allowed customers to achieve revenue predictability & sustainability.

  • Matt Close - EVP Sales

    MATT CLOSE

    EVP Sales

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    MATT CLOSE, EVP SALES

     

    Matt Close has extensive experience successfully building and leading productive, globally distributed sales organizations. As EVP of Sales at The TAS Group, Matt leads a team of sales professionals across North America and EMEA. Matt and his team thrive on helping progressive sales organizations grow revenue. Predictably.

  • Áine Denn - Co. Founder -EVP EMEA

    ÁINE DENN

    Co-Founder & EVP EMEA

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    ÁINE DENN, EVP EMEA

     

    Áine Denn is a co-founder of The TAS Group and as the Executive Vice President EMEA is responsible for the strategy and execution of all operations in EMEA. Passionate about customer success, Áine's insight is informed by her experience in business development, strategic operations and customer engagement.

  • Canice Lambe - CTO

    CANICE LAMBE PhD

    Chief Technology Officer

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    CANICE LAMBE PhD, CTO

     

    With 18 years experience, including CEO and CTO of software companies, Canice brings expertise in new product design and architecture, as well as bringing new products to international markets. When Canice isn't building cool new stuff for The TAS Group, you'll find him cajoling his kids to start coding and stop playing MineCraft. 

  • Maureen Blandford - EVP Marketing

    MAUREEN BLANDFORD

    EVP Marketing

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    MAUREEN BLANDFORD, EVP MARKETING


    Author of Branding Doesn't Work in B2B, EVP of Marketing at The TAS Group, Maureen Blandford brings 20+ years of B2B fervor to The TAS Group. Formerly CEO of MindTime® Group, Maureen is thrilled to be working with a team whose passion for transforming the complex B2B sale rivals her own.

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    TAMMY BILLINGTON-DYNES

    VP Products

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    TAMMY BILLINGTON-DYNES, VP PRODUCTS


    With over 15 years leading customer & product teams in cloud-based software organisations, Tammy is passionate about building products that help make her customers better at what they do. In her role as VP Products at The TAS Group, she loves that she can bring her passion for great design into her work life. 
    If you get a chance to meet her, ask her about the process of designing and building a passive house in the “interesting” climate in Ireland.

Our Partners

salesforce
CEB
Bee Group

The TAS Foundation

The TAS Foundation strives to improve the lives of others

We seek opportunities to do this in our local neighborhoods as well as reaching out into the global community by leveraging the talent, technology and financial assets of The TAS Group.

Our commitment to The TAS Foundation translates to 1% of company equity, 1% of profits in perpetuity, and 1% of employees' time. The TAS Group encourages charitable activities in our local communities; providing not only financial support, but also paid time-off for volunteering.

Through financial contributions, in-kind donations and volunteerism, The TAS Foundation supports charitable initiatives including the following:

  • WITNESS
  • The Irish Handicap Children's Pilgrimage Trust
  • The Bainbridge Schools Foundation
  • Citywise, Dublin

Career Opportunities

The way we do business is just as important to us as the business we are in

At The TAS Group, we employ intelligent, confident, commited professionals who combine innovation, technology, sales expertise and a highly principled business approach to serve our customers and partners.

Our core values, integrity and respect, are what guide us in our business decisions. If you would like to join us, please submit your resume to careers@thetasgroup.com

Press Releases & News

There's always something happening at The TAS Group.

Contact Us

Seattle, WA

803 Kirkland Avenue,
Suite 100
Kirkland,
WA 98033,
USA

Phone: +1 866 570 3836

Atlanta, GA

1750 Founders Parkway,
Suite 160,
Alpharetta,
GA 30009,
USA


Phone: +1 770 667 5352

Fax: +1 770 752 9143

Dublin, Ireland

Warrington House,
Mount Street Crescent,
Dublin 2,
Ireland

Phone: +353 (0) 1 6788 900

Berkshire, UK

Innovation House,
Molly Millars Close, 
Wokingham,
Berkshire RG41 2RX,
UK

Phone: + 44 (0) 1184 028 986